Guides6
Guides
Plain answers to the questions business owners ask before they spend money on marketing. Each guide gives the answer first, links its sources and carries a review date.
All guides
What do Facebook adverts cost in Namibia?
The published figures, why nobody can quote a Namibian price, and how to find your own cost in two weeks.
Read the guideBudgetHow much should a small business spend on marketing?
Work it out backwards from the customers you need, with a worked example.
Read the guideAdvertsBoost a post or use Ads Manager?
What each one does, when a boost is fine, and when it wastes money.
Read the guideTimeHow long does marketing take to work?
What to expect in the first week, the first month and after three months.
Read the guideResultsHow to read an advert report
The six numbers that matter, what each one means, and the ones to ignore.
Read the guideFreeFree marketing for a small business
Six things to set up before you spend anything on adverts.
Read the guideHave a specific problem?
Start from the problem pages, which list what to check yourself, or put your budget into the planner.
Tell us your budget. We will send back a plan.
Say what you are marketing, who you want to reach and what you can spend. You get a written plan with the channels, the duration and a traffic target before you pay anything.