Budget plannerFree
Give us a budget. Get a plan.
Type what you can spend and what you want it to bring. The planner shows where the money goes, where the adverts run, for how long, and roughly what the advertising should buy.
Your brief
Step 1 of 2What comes back
Where the money goes
How much is spent on advertising and how much pays for our work.
Where the adverts run
Which channels, and how the advertising is divided between them.
How long, and when
A timetable from the first brief to the last report.
What it should buy
An estimate of how often your adverts are shown and how many people click.
How you know it is working
What we report, and how often.
How a budget is split
Every budget is divided into two parts. The larger part buys advertising. The smaller part pays for the plan, making the adverts, running them and reporting. The smaller the budget, the larger our share, because the work of setting up a campaign is the same.
N$1,499.99 to N$4,999.99 a month
N$5,000 to N$14,999.99 a month
N$15,000 and more a month
- Advertising, paid to the platforms
- ADA: the plan, the adverts, running them and reporting
Questions about the planner
Is the plan from the planner final?
No. It is a draft built from the same rules we use. When you send it to us, we ask about your business and customers and reply with a written plan: the audience, the message, the adverts and the target. You approve that before anything is charged.
Can you promise the number of visitors?
No honest agency can promise a number before a single advert has run. What we do is estimate, run a first week, and then set a target in writing from your real results. Every report after that is measured against the target, and says what changes if it is being missed.
Why is the estimate a range and not one number?
Because nobody publishes advert costs for Namibia. We use two published figures: what adverts cost in the United States, which is expensive, and in South Africa, which is the nearest market with data. Your first week of results replaces the estimate. How the estimate is worked out.
What if my budget is below N$1,499.99?
Then paid advertising is not the right first step, because too little would be left to learn anything from. Start with the things that cost nothing: free marketing for a small business.
Is anything I type into the planner stored?
No. The planner works in your browser. Nothing is sent to us unless you press the WhatsApp or email button on the finished plan.